• Jul 18, 2025 The Brand Gap: Revised Edition: How To Bridge The Distance Between Business Strategy And Design : A Whiteboard Overview ( Aiga Design Press) out of a hat, but instead of a rabbit, it’s a perfectly formed brand strategy! What truly sets 'The Brand Gap' apart is its surprising emotional depth. You might not expect to feel *anything* for a business book, but Neumeier masterfully connects the dots between logic and feeling. By Marc DuBuque