• May 21, 2026 consumer behavior by schiffman 11th edition arketing Mix Optimization Insights from Schiffman help optimize the 3 4Ps—Product, Price, Place, and Promotion—tailored to consumer preferences. Customer Relationship Management Building loyalty through personalized experiences By Mr. Alfonso Pollich I
• Dec 21, 2025 consumer behavior schiffman kanuk 10th edition istent branding and messaging. Consumer Behavior Schiffman Kanuk 10th Edition 8 Attitudes and Persuasion The transformation of consumer attitudes is vital for influencing purchasing decisions. The book covers attitude formation, change strategies, and the role of persuasion techniques ro By Lamont Koelpin